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To date, the shop’s online line-up includes coolsavings.com, worth approximately $15 million in offline and online advertising, which Doner won this summer. Leo Burnett’s Starcom handles media. Doner also handles AutoTrader.com, billings for which are about $50 million.
Doner chairman and CEO Alan Kalter says the shop will not spin its interactive staffers into their own group: “I want all of our creative people, account people, media and planning people to be on top of this medium and all the opportunities that exist–not have it off in some corner.
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