Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Disney Online is merging its subscription-based Blast Online service for kids with Disney.com, a channel of the GO Network, the online joint venture between Disney and Santa Clara, Calif.-based Infoseek.
The new site has been redesigned with 12 channels, including ones devoted to games, activities, shopping and vacations.
While about 80 percent of Disney.com will remain free, a number of offerings, such as multiplayer games, new communication tools and merchandise discounts, will be part of a premium, subscription-based area called Club Blast.
“We’ve taken a lot of the older Blast content and moved it to the free part, then created brand new content for subscribers,” said Ken Goldstein, senior vice president and general manager of the North Hollywood, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in