Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Strange Bedfellows?
The interactive ad world was abuzz last week with industry reports that competing New York-based Internet ad networks DoubleClick and 24/7 Media might merge. The news comes as Andover, Mass.-based Internet holding company CMGI has been aggressively gobbling up interactive advertising firms such as rival advertising solutions companies Flycast, AdForce and Adsmart. Both DoubleClick and 24/7 declined comment.
Uproar Launches Effort
Online games and entertainment destination Uproar.com, New York, today kicks off its $10 million marketing campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in