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Starting today, American Fork, Utah-based PointClick.com will pay users cash to surf its advertiser-laden site. Advertisers pay only for the potential buyers who actually visit their Web sites via the PointClick.com site. PointClick says it estimates the advertiser cost of obtaining Internet visitors through its site to be pennies per head. 210 vendors have already signed on.
The New Spin on Ads
Spinway.com is sneak previewing proprietary technology to various advertisers. The Palo Alto, Calif.-based firm is offering full-motion video at dial-up, which it says brings television-quality commercials to computer desktops without impacting a user’s bandwidth. To propagate the technology, Spinway.com is luring users with co-branded free Internet access, along with e-mail, rewards programs, instant messaging capabilities and parental-control software. Some advertisers currently perusing its wares: incentive site MyPoints.com, auction mainstay eBay, free fax service eFax and Benjamin Moore paints.
A Criminal Campaign
APB News Online, a New York-based news service that exclusively covers the criminal justice system, today unveils its first off- and online brand awareness campaign. The $20 million promotion was produced by the New York office of Bozell Kamstra, a boutique agency within the Bozell Worldwide network, and revolves around the theme “You have the right to know.” Creative is based on crime scene police tape banners. The effort will initially target New York, Los Angeles and San Francisco, with media buys on TV and cable, print in major newspapers and outdoor, as well as a full schedule of online banners on select sites.
IQ News: At Deadline
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