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Web-A-Bunga
Nestle, Glendale, Calif., and Fox Television Network, Los Angeles, are collaborating on a site centering on the Butterfinger Candy Bar and The Simpsons, sources said. Expected to launch July 13 at www.butterfinger.com, the site is being created by Rare Medium, New York. It will include a trivia contest as well as other activities.
No Smoke Screen
As part of a $70 million war chest to promote the State of Florida Anti-Tobacco Pilot Program, Miami-based agency Crispin Porter & Bogusky Advertising and Cow Interactive Communications, Los Angeles, relaunched a teen-centered anti-tobacco Web site July 4 at www.wholetruth.com.
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