Nestle, Glendale, Calif., and Fox Television Network, Los Angeles, are collaborating on a site centering on the Butterfinger Candy Bar and The Simpsons, sources said. Expected to launch July 13 at www.butterfinger.com, the site is being created by Rare Medium, New York. It will include a trivia contest as well as other activities.
No Smoke Screen
As part of a $70 million war chest to promote the State of Florida Anti-Tobacco Pilot Program, Miami-based agency Crispin Porter & Bogusky Advertising and Cow Interactive Communications, Los Angeles, relaunched a teen-centered anti-tobacco Web site July 4 at www.wholetruth.com. The site is being funded from the state’s January court settlement with tobacco companies. The agencies are considering online media ad buys for the state’s anti-smoking campaign.
Very Big Deals
Unilever, London, last week announced two large-scale deals with America Online, Dulles, Va., and Microsoft, Redmond, Wash. With AOL, Unilever has entered into a three-year international interactive marketing deal in which 100 Unilever brands will receive prominent placement throughout AOL’s service. Microsoft announced a multi-year agreement with Unilever to boost use of the Internet for advertising mainstream consumer products.
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