Four agencies pitched to Absolut, Stockholm, Sweden, last week in a review for the next phase of Absolut Visionaries, the initial Web site created by Troon, Los Angeles. The four agencies are Organic Online and Red Sky Interactive, both San Francisco-based Communicade shops; Spray Interactive, Stockholm; and Digital Evolution, Santa Monica, Calif. A decision is expected before the end of the month for the estimated $200,000 assignment. The winning shop is expected to work closely with TBWA Chiat/Day, New York, Absolut’s lead agency.
BANNERS UP ON MLBPA
After a long stretch, Major League Baseball Players Association has signed up charter advertisers CBS SportsLine and Netscape on its 3-month-old players’ site, Big Leaguers. Banners for both advertisers are expected to make their debut on www.bigleaguers.com before the start of the World Series. More advertisers are to come, said officials.
GETTING CREDIT FOR ADS
CyberGold, Berkeley, Calif., which pays users for looking at ads, has teamed up with Visa and First of Omaha to give users more credit. The relationships allow users’ CyberGold earnings to be converted into credit on Visa accounts at First of Omaha.
IQ News: At Deadline