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Clicks That Pay Back
Online cost-per-click advertising company ValueClick, Santa Barbara, Calif., today will introduce a new payout structure that doubles the rates it pays to Web publishers who host ad banners for its advertisers. Previously, ValueClick paid publishers on a sliding scale ranging from 6 cents to 12 cents. The new plan offers payouts starting at 12 cents per click-through and climbing to 16 cents or more for high volume publishers.
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