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Wanted: Experts
Information Markets Corp. today will launch its ˜Bring in the Brains” online marketing campaign. The promotion, which includes banner ads and direct e-mail, is designed to expand the New York-based company›s roster of ˜expert” consultants on its information marketplace Web site, Informarco.com. The campaign was developed in-house.
MyFamily.com Hits TV
MyFamily.com, the Orem, Utah-based genealogy portal, tomorrow will kick off the TV portion of its $10 million ad campaign. The TV spots, created by New York-based Deutsch, will air on cable outlets including Lifetime, Fox Family and PAX.
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