IQ News: At Deadline

Blink.com Unveils Ads
Blink.com, a New York-based information and navigation technology company, today will kick off the online portion of its multimillion-dollar marketing effort. Beginning today, banner ads will appear on the DoubleClick and AdSmart networks of sites, yesmail.com and Uproar.com, among others. The integrated advertising campaign, created by New York-based The Sloan Group, will include event marketing and public relations. Blink.com’s preference engine–based on artificial intelligence technology–offers rich search functionality, including keyword, full-text keyword searches and the ability to search the preferred sites of other members.

Auction Rocks eBay
MTV and Elektra Entertainment, both New York, today will begin a 9-day programming marathon with veteran rock group AC/DC, which will culminate in an auction of guitarist Angus Young’s guitar on San Jose, Calif.-based auction site eBay. MTV.com today will also host a chat featuring Young and AC/DC frontman Brian Johnson.

AP Gets Fashion News
New York-based FashionWireDaily.com, a newswire service covering fashion and celebrity style, inked a three-year distribution deal with Associated Press. Fashion- WireDaily.com will provide content to AP, which will license FWD’s fashion news through its information services department to other Web sites. Terms of the agreement were not disclosed.

Corrections
Razorfish’s 1999 IPO raised $55 million, not $33 million as was reported in IQ’s Feb. 14 issue; Grey Advertising Worldwide has offices in 90 countries, not 23. IQ regrets the errors