IQ news: At Deadline

Bookmark Product Out
Websplit, a technology company based in Herzlia, Israel, today launches its first product, a free, downloadable software application that “splits the Web” by displaying browser bookmarks simultaneously as live screenshots on one screen. Websplit replaces textual URLs with live Internet pages that are viewed through a user-friendly interface.

Bright Investments
Mountain View, Calif.-based BrightStreet, a provider of Internet promotions solutions for major advertisers and marketers, announced a strategic investment from Cox Direct, Largo, Fla., creators of Val-Pak and Carol Wright Sampling; newspaper group the McClatchy Co., Sacramento, Calif.; Central Newspapers, Phoenix; and Sandler Capital Management, New York. BrightStreet’s Promo Central tools allow advertisers and brand marketers to track individual consumer response to promotions, from viewing online to printing to redemption, either online or in brick and mortar locations.

TW Expands L90 Ties
Entertaindom.com, the online entertainment destination from Time Warner, Los Angeles, has expanded its relationship with L90, Santa Monica, Calif., a provider of online advertising and direct marketing solutions. Entertaindom.com will place a year-long media buy on the L90 network of more than 125 sites, including entertainment, sports and technology.

Correction
In a story about Wish.com in IQ’s Jan. 31, 2000, issue, the name of the company’s new executive vice president was misspelled. He is Steen Kanter. IQ regrets the error