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MSNBC’s $2M Ad Blitz
To support its Sept. 1 redesign, MSNBC.com has spent close to $2 million on a campaign that includes 10 million impressions on PointCast, Yahoo! and Disney’s Family.com, among others. Print ads will run in Newsweek. TV spots will air on MSNBC and NBC local affiliates. Quantum Leap Communications, Chicago, is MSNBC’s agency of record.
NFL Ads: Cyber Punt
The 1997 National Football League season kicked off in cyberspace this weekend with rookie sponsors First Virtual Holdings Inc.
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