EAGLE UP FOR GRABS
Officials at new media shops affiliated with Omnicom’s Communicade unit said that last week’s gathering of the six agencies in Miami made clear a breach between Boston-based Communicade shop Interactive Solutions and Eagle River Interactive, Omnicom’s latest new media purchase. Following the acquisition, the two shops were expected to be merged. Interactive Solutions president Chris Butler said he was unaware of any such plan. Communicade executives could not be reached for comment.
A PAID-FOR STARRING ROLE
In an upcoming episode of Homicide Second Shift, NBC.com’s online version of Homicide: Life on the Street, a cameo role will be played by one of the show’s advertisers. Pontiac will promote its 1998 Grand Am model through a sponsorship that includes banners and a contest. It looks like product placement: a Grand Am will be rented by one of the show’s characters.
SLATE’S SUB PLAN
Finally, after much speculation and an earlier attempt to do so, Slate, Microsoft’s online political zine, will become a subscription-fee service, at $19.95 per year. Initial plans called for Slate to launch as a paid weekly from its first issue in June 1996, and as recently as last January, Microsoft viewed the online paid model as not viable. Some of the site’s content will remain free.
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