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HONDA REVS
Honda will sponsor “Worp,” a section on college student site www.mainquad.com where students register for rides. As part of the three-month deal, Honda has reconfigured the Worp page so that a Civic drives through the logo and follows visitors around the site. Creative chores for the effort were handled by Rubin Postaer Interactive, based in Santa Monica, Calif.
BIG ENCYCLOPEDIA
Encyclopedia Britannica entered the search and navigation category last week with the launch of a site called the Britannica Internet Guide, www.ebig.com.
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