IQ NEWS: deadline

Yahoo! Acquires GeoCities
Search portal Yahoo!, Santa Clara, Calif., will acquire GeoCities, Marina del Rey, Calif., the companies said last week. GeoCities hosts more than 3.5 million personal homepages, while Yahoo! claims 35 million unique registered users. Yahoo! will issue 0.3384 shares of its common stock for each share of GeoCities common stock, and all outstanding options of GeoCities will be converted into Yahoo! options.

E! Online Gets Better Delivery
Entertainment news and information site E! Online, Los Angeles, said it has tapped Sandpiper Networks, Westlake Village, Calif., to improve transmission of its Web site. Sandpiper’s Footprint custom Web servers will respond to traffic surges or network conditions by sending E! Online’s content through the most efficient routes.

AOL Stock Split, P&G Ads
America Online, Dulles, Va., declared a two-for-one stock split last week and announced its revenues jumped 62 percent to $960 million in the second fiscal quarter of 1999, which ended Dec. 31. It also has formed a marketing relationship with Procter & Gamble, Cincinnati, starting with a Scope Send-A-Kiss Valentine’s
Day promotion.

Hearst Joins, San Mateo, Calif., and Hearst New Media & Technology, New York, announced a joint venture last week to be named Networks, a group of sites targeted at women’s interests. The deal will include online distribution rights for 11 Hearst women’s magazine sites, on-air promotion from Hearst’s television properties and interests, as well as the inclusion of Hearst’s new Astronet astrology site.