IQ News: Data – E-tailers Push Books, Toys and Vitamins?

It should come as little surprise that such e-commerce vets as Amazon.com and eToys.com have stocked their virtual shelves in anticipation of the hordes of traffic expected in the coming month. But as the second e-holiday kicks into high gear, it is something of a surprise to find upstart online health purveyor Vitaminshoppe.com already garnering traffic spikes, growing at a rate of more than 300 percent since last month, according to Media Metrix’s numbers for the week of Nov. 14. Perhaps it’s because of the overall growth in the online health and beauty products market. Or maybe folks are just stocking up for Y2K.
Top 10 E-Commerce Gainers
average daily unique visitors (000s) week-to-Week
SITE 3-Week Avg. week Ending Nov. 14 % Growth
Vitaminshoppe.com 63 275 337.0
Toysrus.com 77 245 219.8
Shopnow.com 60 137 125.9
Buy.com 122 239 95.6
Etoys.com 123 221 79.0
Cheaptickets.com 42 75 78.4
Kbkids.com 51 77 51.2
Beyond.com 63 90 43.0
Netzip.com 53 76 42.6
Cdnow.com 180 243 35.2

Top 10 Web E-Commerce Advertisers
SITE Ad Impressions (000s) for Week Ending Nov. 7
Amazon.com 36,000
Ebay 33,000
Ubid 27,000
Vitamins.com 26,000
Beyond.com 24,000
Barnesandnoble.com 23,000
Xoom.com 18,000
Office Depot 16,000
Drugstore.com 15,000
Netmarket 15,000

Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, once in a given month. More than 50,000 individuals throughout the U.S. participate in the Media Metrix sample.