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It should come as little surprise that such e-commerce vets as Amazon.com and eToys.com have stocked their virtual shelves in anticipation of the hordes of traffic expected in the coming month. But as the second e-holiday kicks into high gear, it is something of a surprise to find upstart online health purveyor Vitaminshoppe.com already garnering traffic spikes, growing at a rate of more than 300 percent since last month, according to Media Metrix’s numbers for the week of Nov.
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