IQ News: Data

Women Trail Men At Entertainment Sites
The overall user composition of the top three music-oriented Web sites illustrates how Web surfers will gravitate to content that’s aimed at them. In October, men comprised 68 percent of visitors to Dallas-based Broadcast.com, which is focused on sports and news programming. Shockwave.com had a larger percentage of kids and teens drawn to the site by its animated offerings. Despite the fact that the ratio of men and women online has stabilized at nearly 50-50 in the past year, women 18+ continue to be under-represented at the top three music-oriented sites. Perhaps women have better things to do than sit in front of their computers and listen to the latest streaming audio clip from Britney Spears?
Top Sites, Females 55+
augUST 1999

SITE females
AARP.org 19.3%
Family History.com 12.7%
Macys.com 11.4%
Regards.com 11.1%
Familysearch.org 9.9%
Intelihealth.com 9.7%
BHG.com 9.3%
EPFL.ch 9.0%
Ancestry.com 8.9%
Rootsweb.com 8.6%

octOBER 1998

SITE females
Genealogy.org 16.2%
Cyndislist.com 12.8%
Ancestry.com 10.7%
Rootsweb.com 10.4%
Worldvillage.com 10.3%
Suggestthis.com 9.4%
Goldenpalace.com 9.3%
Zing.com 8.7%
IPL.org 8.6%
Worldnetnow.net 8.6%

Top 10 E-Commerce Gainers

average daily unique visitors (000s) week-to-Week
SITE 3-Week Avg. week Ending Nov. 14 % Growth
Vitaminshoppe.com 63 275 337.0
Toysrus.com 77 245 219.8
Shopnow.com 60 137 125.9
Buy.com 122 239 95.6
Etoys.com 123 221 79.0
Cheaptickets.com 42 75 78.4
Kbkids.com 51 77 51.2
Beyond.com 63 90 43.0
Netzip.com 53 76 42.6
Cdnow.com 180 243 35.2

Music Sites Rock On
With a mix of user-friendly technology and sticky programming, Seattle-based Real.com, maker of the seemingly ubiquitous Real G2 streaming media player, retains its lead over other sites offering music content. But in the ever-changing landscape of the Internet, positions can change rapidly, as both startups and established online brands vie for consumer mindshare and clicks. One to watch is Shockwave.com, the spinoff site from Web technology tool maker Macromedia. Last year, San Francisco-based Macromedia revamped its consumer destination strategy to create a worthwhile showcase for its Flash plug-in. Judging by its growth, Web surfers finally are tuning in