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In support of today’s official unveiling of the interactive TV versions of popular game shows Jeopardy! and Wheel of Fortune, Columbia TriStar Interactive is launching a multi-platform marketing campaign with the tagline “Watch! Play! Win!” The multi-million dollar marketing effort will include a mix of on-air, print, retail, online and sweepstakes components.
“I think this is the first campaign of its kind, of this magnitude, to promote interactive programming,” claimed Andrew Schneider, vice president of programming at Culver City, Calif.-based
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