IQ News: Country.com to Offer Country Music CD-ROM

Computer-savvy fans devoted to country music minutiae will get a new CD-ROM courtesy of country music and southern lifestyle site Country.com, country cable network TNN, and music label DreamWorks Nashville.
“The Internet is a global network and the CD-ROM is simply an extension of what we offer online and on-air with the cable,” said Martin Clayton, general manager of interactive at CBS Cable, parent company of Country.com and TNN.
Country.com’s Century of Country, an interactive encyclopedia, is based on the book Definitive Country: The Ultimate
Encyclopedia of Country Music and its Performers, by country musicologist Barry McCloud. The CD-ROM features artist photographs, audio interviews and videos, artist contact information and discographies. Its search engine can cross-reference more than 50,000 albums and singles.
Country.com will host a live Web chat with McCloud on its site at 7:30 p.m. EST tomorrow, the day of the CD-ROM’s release. TNN, an anchor tenant on Country.com, will cross-promote the CD-ROM with a year-long, 13-hour mini-series, Century of Country, while Country.com will offer co-branded content on its Web site throughout the year.
“[Country music] has mass market appeal,” according to Clayton. “We are using the marketing engines [both online and offline] to push people further down the site for more information.” Launched in June 1997, Country.com receives an average of 400,000 daily visits.