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Online loyalty program FreeRide, New York, this week will launch DestinationPoints, a new section of its site that aggregates banners by category and rewards users who go to the section and click-through to advertisers’ sites.
Jordan Stanley, president and co-founder of FreeRide, said the feature offers advertisers an easier way to reach consumers. Online marketers, he said, “feel like a 6-year-old tugging on Mom’s dress while she’s on the phone.
“Banner advertisers never intended their sites to be visited by half of 1 percent of an audience,” Stanley said, referring to average click-through rates.
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