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IChoose alerts e-shoppers to better offers.
It’s a game of one-upmanship as merchants try yet another tactic to win buyers, not browsers. The object of the game: to lure shoppers from rival e-tailers at the point of purchase.
Armed with iChoose technology, merchants deliver better offers directly to online shoppers the instant they commit to a purchase on a comparable site by clicking the “buy” button. The software from Dallas-based iChoose, Inc. searches its database of coupons and exclusive deals and delivers savings on the exact items the customer puts in his shopping cart.
“We’re permission-based marketing on steroids,” says iChoose president Kevin Dahlstrom.





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