IQ News: CDnow Shifts Strategy From Spending to Selling

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In an effort to improve the bottom line, Fort Washington, Pa.-based CDnow has shifted its focus from ad spending to ad selling. The move, months in the making, possibly could make the beleaguered music e-tailer a more attractive package for potential investors or partners.
Last week, the company reiterated its plans to name a new strategic partner by the end of the quarter. “We are on schedule with our investment process and we expect to announce a deal with a merger partner/investor by the end of the quarter,” CDnow chief executive Jason Olim said in a statement.
The announcement by Olim came on the heels of a report issued by Goldman Sachs analyst Anthony Noto, who predicted that “CDnow is less likely to survive as a stand-alone company.”




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