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Borders Dares Amazon, B&N
After two years in development, Borders Bookstores is expected to launch its online business this week, selling books, music and videos. A Borders spokesperson refused to comment, except to confirm that the site would launch by the end of April. At launch, Borders.com will have an inventory of 500,000 products. A new warehouse will help handle orders.
Affiliate bookselling partners, including online publishers Salon and CNET, have been sporting links on their sites that currently only connect to a page heralding the site’s imminent arrival.
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