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Record label BMG Music Group and online custom CD purveyor CustomDisc today announced a strategic partnership for corporate incentives.
CustomDisc will provide certificates to BMG, which the company can offer to its corporate customers as giveaways or premium incentives for consumers. Bearers can create custom CD mixes of songs selected from the BMG catalog. CDs will be co-branded with BMG and the corporate customer’s logos.
“[CustomDisc] is a great consumer product, but it’s also a wonderful premium product for corporations,” said Nicolas Darveau-Garneau, president of CustomDisc.com.
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