IQ News: bits2

Avalanche Systems, New York, launched a redesign of Elektra Entertainment’s Web site at www.elektra.com. Avalanche will also soon launch a new site called The Listening Station (www.listeningstation.com) for Elektra’s parent company, Warner Music Group. That site holds sample music for Warner and its subsidiary labels’ artists.
Focalink Communications, which aids advertising agencies in ad placement and tracking, has signed Interpublic Group to a two-year deal to be a provider of interactive ad management tools to IPG agencies. Focalink has signed a number of other agencies to such deals this year, including Bozell, CKS SiteSpecific and GSD&M.
Cone Communications, a Boston public relations agency, opened a New York office primarily to service interactive clients. Heading Cone Interactive are Susan Pechman and Stuart Bogarty. Prior to joining Cone, Pechman was senior vice president of marketing for iVillage, New York. Bogarty, director of interactive marketing, was most recently media manager for Modem Media in Westport, Conn.