IQ news: bits

MyPoints.com, San Francisco, and Excite Home, Redwood City, Calif., announced an online incentive program for users of Excite Assistant, a free-to-user e-mail services application available at Excite.com. The incentive program will provide Excite Assistant members with the opportunity to earn points for using and referring the product. The co-branded online incentive program, MyPoints for Excite Assistant, is expected to roll out in the fourth quarter of 1999.
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SportsLine USA, the Ft. Lauderdale, Fla.-based Internet sports media company, last week launched auction.sportsline.com, a business-to-consumer online auction site featuring sporting goods, merchandise, equipment and memorabilia from Sports-Line’s e-commerce area. Separately, beginning in October, Seattle-based ZoneNet work.com, publisher of mountain sports site MountainZone.com, will produce co-branded sites on SportsLine and become the exclusive provider of content in a variety of categories, including mountain, snow and other outdoor sports.
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FoxKids.com, the online presence of Los Angeles-based cable network Fox Kids Channel, last week unveiled a newly redesigned site that features an icon-based language suitable for kids who don’t yet read. Additionally, a roster of online games was rolled out in conjunction with the kickoff of the 1999-2000 television season.
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Sports portal ESPN.com, New York, teamed up with FANSonly.com–the official network of sites for the country’s NCAA athletic programs and a part of Boston-based Student Advantage Network–to provide fans with live audio and exclusive content packages. Fans will be able to access live game audio, press conferences and weekly chats through permanent links on ESPN.com’s site.
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Reston, Va.-based Musicmaker.com, the e-tailer of custom CDs and digital downloads, last week inked a three-year, $20 million marketing agreement with America Online, Dulles, Va., making Musicmaker.com’s library of over 200,000 music tracks available to users across various AOL brands, including AOL.COM, Netscape Netcenter and ICQ, as well as music brands Spinner and Winamp. AOL and Musicmaker.com will cross-promote music sales through reciprocal links, advertising and other marketing initiatives and will also develop co-branded sites.