IQ News: Bits

Home Network, Redwood City, Calif., signed 10 distribution agreements in North America and internationally for its high-speed cable modem Internet access. Domestically, Home inked deals with cable operators Century Communications, Insight Communications, Bresnan Communications Co., Lenfast Communications, Jones Intercable, Cogeco and Garden State Cable. This extends Home's market to L.A., Colorado Springs, Indiana, Illinois, the upper Midwest, Philadelphia, southern N.J., Delaware, Washington, Washington, D.C., and Las Vegas. FreeRide Media, New York, a site that offers consumers discounts and free merchandise, this month will kick off an online campaign. Half of the banners will run on general interest sites, while the rest will target groups including women, families with children, college students and seniors. CDnow, Jenkintown, Pa., launches its $22 million ad buy on the cable networks MTV and VH1, both New York, this week, with ads on MTV. Ads on VH1 will begin running in two weeks. The overall figure includes online integration of VH1 and MTV content on CDnow's site as well as integrated marketing between the networks and CDnow. MatchLogic, Louisville, Colo., has launched a new service, TruEffect, that provides Internet-based, cause-and-effect ROI tracking for online advertisers. The service tracks consumer action within an ad campaign across the entire Web, ending with the final sale on the marketer's homepage. Results are delivered in near real-time. America Online and Excite both turned to Wall Street last week to raise cash. AOL, Dulles, Va., announced it will offer roughly $500 million in common stock in a block trade; the money is expected to be used to finance further acquisitions. Separately, AOL struck a series of marketing alliances worth $75 million with Donaldson Lufkin & Jenrette's DLJDirect, ETrade Group, Palo Alto, Calif., and Toronto-Dominion Bank's Waterhouse Securities, for display on AOL's personal finance channel and its new Brokerage and Mutual Fund centers. Excite, meanwhile, announced the Securities and Exchange Commission granted the Redwood City, Calif., company approval to initiate a two-for-one stock split, which goes into effect July 6. The Internet Advertising Bureau, New York, announced plans to develop voluntary standards for measuring audience metrics of the Internet. The IAB has set a September target date for completing and publishing guidelines on research practices, a forum for comparing research results and educating the industry about the differences among the various measurement companies. In addition, the IAB is pushing for experimentation with new reporting tactics. Michael Fuchs, a former chairman of HBO, New York, joined the board of directors of enhanced TV broadcast provider Wink Communications, Alameda, Calif. Fuchs was instrumental in developing original programming for HBO. Correction: The new headquarters for VF Corp. was incorrectly stated in a June 22 article. The location is Greensboro, N.C.

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IQ News: Bits

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