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Frito Lay, Plano, Tx., last week launched a new site for Doritos that focuses on music. The site, called Loudest Band in the World, was developed by Box Top/iXL, Los Angeles.
Wired Digital and Millward Brown Interactive, both San Francisco, have teamed to offer advertisers a post-buy analysis of a campaign’s branding effect. Subscribers to the new service will be charged $4,900 per quarter. Sharp Electronics, Chicago, tested the research in its first online campaign last fall.
Bloomberg, New York, has struck a content deal with Home Network, Redwood City, Calif.,

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