IQ News: Bits

Cadillac, Detroit, has created a new section on its Catera site dedicated to the car model’s sponsorship of a professional mountain-biking race team called Team Catera/Pure Energy. In support of the new section, Cadillac has created a contest running through August on www.catera.com, offering up to $20,000 in prizes. Banner ads are running on Women’s Wire, iBike, Microsoft’s CarPoint and usatoday.com.
wAudioNet, Dallas, has decided to change its trade name to more directly reflect its primary business, Internet broadcasting. The new name will be Broadcast.com. The company also reconfigured its site to include channels for on-demand video and audio content.
Ronald Perelman, the chairman of New York-based MacAndrews & Forbes Holding Inc., which owns a variety of businesses including Revlon and California Federal Bank, has made his first ever investment in an Internet company, WeddingChannel, of Pasadena, Calif. Terms of the deal were not disclosed. It marks the second round of financing for WeddingChannel.
The Knot, New York, announced last week that it had received a round of financing from Hummer Winblad Venture Partners, San Francisco. The Knot plans to use the new funding to build a bridal registry on the site, located at www.theknot.com. Terms of the deal were not disclosed.
THINK New Ideas, Seattle, was hired by Coinstar, a Bellevue, Wash., change machine maker, to develop its branding strategy. The assignment is the first new client for the agency’s Seattle office, which opened last month.
US Interactive, Malvern, Pa., has been named interactive agency of record for UNUM, a disability insurance company in Portland, Maine. USI will redesign its Web site to include electronic commerce features, as well as create a customer support extranet.
WhoWhere, Mountain View, Calif., announced an e-commerce and marketing partnership with barnesandnoble.com, New York. WhoWhere will offer its online community partners membership in the barnesandnoble.com affiliate network to create online bookstores and book recommendations. WhoWhere is also creating a version of its personal homepage publishing service for barnesandnoble.com. That service will be called Bookplace.com.