IQ News: bits

Hoover’s Online, Austin, Texas, has teamed with Delta Airlines to create a travel microsite on the financial information site, www.hoovers.com. Created by Modem Media, Westport, Conn., “Delta Business Travelers Guide” will recommend cities’ sights to business users.
Yahoo! has cut deals with Gateway and Compaq to package the online directory into the desktop software of both manufacturers’ PCs starting in the fourth quarter. As part of the deal, Gateway PCs equipped with Microsoft Internet Explorer will have customized access to Yahoo!’s personalization areas.
The Internet Advertising Bureau said advertisers spent some $214 million online in the second quarter of this year, according to the latest survey by Coopers & Lybrand on behalf of the IAB. The figure tops the first quarter’s $162 million, bringing ad revenues reported by publishers so far this year to $376 million. In the same quarter last year, advertisers spent just $52 million, the IAB said.
MatchLogic last week launched TrueCount, tracking and analysis software to give publishers and advertisers a way to count pages delivered to users by proxy servers. Proxy servers lie behind corporate or online service firewalls and store copies of Web pages that are shown to multiple users. Therefore, many Web sites have not been able to accurately count their actual audience.
Timberland launched its first site, www.timberland.com, last week. Developed by CKS Partners, Cupertino, Calif., the site features clothing tips, a store locator and product information.
The latest ad rate study from Focalink Communications reported that the average rate on the Internet had increased to $39.26 per thousand impressions in September from a $39.11 CPM in August.
America Online’s new lineup of “channels,” 21 static links to areas inside the online service, launches today, as part of the first release phase of AOL 4.0’s fourth quarter roll-out. Also, AOL Today will act as a six-times-daily updated front page and channel guide to new content posted throughout the day.
Clarification: Last week’s IQ News noted that both Jennifer Sokol and Jennifer Kramer had joined Darwin Digital. Sokol, nee Kramer, has joined Darwin.