IQ News: Bits

NetGravity, San Mateo, Calif., officially launches AdCenter today. The long-anticipated service allows small and mid-sized publishers to maintain a full schedule of advertisers via NetGravity’s ad management service on a reduced payment plan. As sites grow larger, they will be offered the standard NetGravity product at regular licensing rates.
Jack Serpa, former president of NorthStar Interactive, has been tapped to head up the newly formed new media unit at research firm Mediamark Research.
Modem Media, Westport, Conn., has been named interactive agency of record for software developer 3Com, succeeding Poppe Tyson, which handled the account for a year. Modem has also opened a San Francisco office to be headed by managing director Robert Erlichman, who most recently was product development director at BigBook.
Acura Cars last week relaunched its site. Designed by Genex Interactive, Torrance, Calif., it features new dealer information.
Online ad management company Accipiter and Web audience measurement firm Internet Profiles Corp. have joined forces to integrate Accipiter’s Internet ad management system with I/Pro’s traffic verification, analysis and research audit reports.
Clarifications: The agency that designed is Internet Marketing & Creative Concepts, Dallas . . . A story in the Dec. 1 issue of IQ News should have reported that J. Crew Group currently has an online catalog.