IQ News: bits

The Metropolitan Museum of Art’s revamped Web site (metmuseum.org) goes live this week. Created by Icon Nicholson, New York, the site features 3,500 works of art, exhibit information for the New York museum, an online store and a customized Met calendar and gallery. Audio components and virtual-reality pilot programs are in the works.

Emaildirect of Aliso Viejo, Calif., announced its latest product offering, the Value-mail
Affiliate Program. Designed as an incentive for a company to carry the Value-mail name and logo on its own Web site, the Affiliate Program offers the host company a dollar for every new subscriber it signs up to the Value-mail service.

Real Media, New York, an Internet advertising company and server software developer, has partnered with QUALCOMM, San Diego, a digital wireless communications products and services company. Real Media will place advertisements in QUALCOMM’s new version of Eudora, an e-mail program.

MaMaMedia, New York, an Internet company creating products and programming for children ages 5-12, has partnered with the makers of Hi-C to lead a marketing campaign. This is the first major online initiative for Hi-C.

The Internet Advertising Bureau reported online third-quarter ad revenues of more than $1.2 billion. Third-quarter 1999 revenues grew 148 percent over the same period in 1998. Year-to-date online ad revenues for 1999 have now hit $2.8 billion, more than doubling the first three quarters of 1998.

Elite Information Group, Los Angeles, launched Elite.com, an online service and content site targeted toward professional service firms with up to 20 billable professionals. A key component is its customizable Timesolv Online Time and Billing Service, which lets users keep track of hours spent on various projects, then automatically generate invoices. Elite.com charges either by number of invoices produced or a flat fee of $9.95 a month.

DirectAdvice.com, a Web-based provider of personal financial planning and advice services based in Hartford, Conn., has chosen McCaffery Ratner Gottlieb & Lane, New York, as its advertising agency of record