IQ news: bits

New York-based sports site ESPN.com, part of GO.com, North Hollywood, Calif., has introduced ESPN.com 3Play, an interactive, multi-sport online game. When fans log on to ESPN.com, a 3Play card will appear on their ESPN.com home page each day depicting three athletes whose sports are currently in season. Users accumulate points based on how their players perform in their respective games that day.

Cablevision’s Rainbow Media Holdings, New York, and Primedia’s New York magazine announced the creation of a new media partnership combining the brands and content of New York magazine and Rainbow’s MetroChannels. Together, the companies will create a New York-focused Internet destination. The agreement also includes content exchange and development across the print, television and Web businesses.

InChorus.com, a rich-media e-mail message creation services and software company, has agreed to provide message creation services for a division of American Express Company, New York, the worldwide travel, financial and network services company. Under the agreement, Santa Clara, Calif.-based inChorus.com will create a message to promote a new American Express Web service site, which provides a Web-based financial management tool for businesses.

Seattle-based Wpayne.com, a Web and marketing services company, has changed its name to PayneSpencer.com following the addition of Cathy Spencer as a partner in the firm. Spencer was a regional account manager for The Newspaper Network, New York.

San Francisco’s Coremetrics, a Web visitor analysis provider, launched eLuminate, a service that includes in-depth media analysis, merchandising analysis and customized segmentation reporting.

Accompany, a San Francisco online group buying company, changed its name to MobShop. The name was chosen for its suggestion of “size, activity and dynamism,” a spokeswoman said