Iq News: Bits

ThirdAge Media, San Francisco, which operates the ThirdAge.com portal for
45- to 65-year-olds, received $89 million in funding from CBS Corporation, Merrill Lynch, American Century Investments, Hollinger International and other investors. This third round of financing, led by CBS, will help expand its marketing and advertising efforts, as well as secure technology to enhance the site’s community, content and commerce areas.
Rare Medium, New York, will launch a site Sept. 1 for Mattel division The Learning Company, Fremont, Calif., for its educational brand Carmen Sandiego, which teaches kids about geography, history, language, arts and math. The site will include a “Where on the Web is Carmen Sandiego?” game that takes kids through educational links.
Independent music retailer Tower Records, Sacramento, Calif., launched a revamped Web site featuring Radical Search, a natural language tool with a spelling correction algorithm to browse the database across data types. Navigation has been improved and a heavy rotation of sweepstakes will be in play through July.
EFax.com, a Menlo Park, Calif.-based provider of fax-to-e-mail services, unveiled eFax Plus, a revenue-generating services’ package. The company, launched in February, claims nearly three quarters of a million subscribers and will offer eFax Plus to partner users at XOOM.com, eGroups.com and FortuneCity.com as well registrants of the eFax.com site. EFax Plus extends eFax.com’s baseline service with enhanced Internet fax access and distribution capabilities. The new product will be supported as part of a $10 million campaign from agency Becker Creative Group, Los Gatos, Calif. Ads feature people in hard-to-reach places – such as airplanes – receiving faxes. The tagline: “Fax me anywhere.”
Theglobe.com will integrate HotJobs.com’s listings within its Careers theme area, while drkoop.com, the Austin, Texas-based health site, will provide most of the content for theglobe.com’s new health area.
America Online, Dulles, Va., acquired online incentive marketing company Digital Marketing Services, Lewisville, Texas. AOL had held a majority stake in DMS, which is the exclusive provider of AOL’s incentive program, AOL Rewards. Terms were not disclosed.
Ad network DoubleClick, New York, and database marketing company Abacus Direct, Broomfield, Colo., signed a definitive merger agreement in a $1 billion stock-for-stock transaction. Abacus Direct manages the Abacus Alliance, a membership database of consumer catalog buying behavior used for target marketing.
Affiliate sales channel technology makers Be Free, Marlborough, Mass., has been named the affiliate program provider for nine new online merchants: BeautyBuys, an online health and beauty care store; Bizfon, supplier of phone systems for small businesses; Concept Kitchen, provider of software and accessories for handheld computing; GetSmart, an online marketplace for consumer and business borrowing; Giftpoint.com, an Internet gift certificate store; Global Sports Connection, a sports betting site; Jardine Foods, a specialty gourmet foods provider; Livephonecard.com, providers of pre-paid phone cards; and Surfari.com, a virtual mall.