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Seattle-based media shop Avenue A launched a Creative Partner Program to refer clients to ad creative and site design firms, which are certified to become fluent in Avenue A’s ad placement procedures, data analysis and reporting system. Avenue A clients will rate the partners.
Teen e-‘zine Bolt.com, New York, last week inked a content and marketing deal with Santa Clara, Calif.-based portal Yahoo!. A link to Bolt will appear on the front page of a new teen channel on Yahoo! Chat, and Bolt will provide editorial content for Yahoo!’s teen-related chat events.
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