IQ News: bits

-The Sun-Netscape Alliance, a joint venture between Palo Alto, Calif.-based Sun Microsystems and Moutain View, Calif.-based Netscape, last week launched its new brand, iPlanet, with a print campaign in business publications, including a three-page spread in The Wall Street Journal. The ads by Lowe & Partners/SMS, San Francisco, use the tagline, “Run with It.” On the same day, a campaign for Denver-based software provider J.D. Edwards launched with the same tagline. Chip Shafer, CEO of J.D. Edwards shop Shafer Advertising, Irvine, Calif., said he wasn’t surprised. “There’s almost nothing available that’s uniquely protected anymore,” he said. Lowe had no comment. Left Field, San Francisco, will handle iPlanet’s online advertising. IPlanet’s overall budget is in the $17 to $20 million range.

-Online toystore, Denver, tapped Goldberg Moser O’Neill, San Francisco, to handle its $35 million account. GMO will create a TV, radio, print, outdoor, online and direct marketing campaign to promote the newly launched site, a joint venture between Consolidated Stores Corp., owner of K*B Toys retail stores, and the now defunct kids’ online retailer

-Ford Motor Company, Detroit, launched a new “Better Ideas” section on its Web site focusing on design and technology, safety and security, and the environment–not cars. Created by Ogilvy & Mather/Detroit and EYE4U, Munich, Germany, the site uses Macromedia’s Flash technology, streaming audio and video and an original electronic score.

-Fox Kids Network and Brilliant Digital Entertainment, both Los Angeles, last week inked a deal to bring certain BDE multipath movie titles to the Fox Kids Web site. The “webisodes” are slated to launch this fall.

-Microsoft, Redmond, Wash., last week unveiled its much-anticipated–and much delayed–MSN Messenger Service enabling consumers to communicate with others on Hotmail and AOL Instant Messenger.

-KPE, New York, is not a unit of Grey Interactive as reported in the July 19 issue of IQ News. The company is partially owned by Grey Advertising, New York