IQ News: bits

-PointCast, Redwood City, Calif., which distributes customized news and information services via the Internet and intranets, has promoted two executives. Robert J. Sofman adds marketing to his former title of senior vice president, business development and international operations; and Donald L. Albert is now senior vice president, advertising sales and e-commerce. Albert was formerly vice president of affiliate development and strategic sales.

-Microsoft has acquired San Francisco-based ad network LinkExchange in a
$250 million stock deal. The Redmond, Wash.-based company will add the small-business focused network to its MSN group of Internet products and services.

-The Perrier Group of North America has named OgilvyInteractive, New York, its online agency of record. Other agencies that participated in the review included: Think New Ideas, New York; Strategic Interactive Group, ISL Consulting, Novo/Ironlight and Red Dot Interactive, all San Francisco. Ogilvy will develop a unified Web strategy for all 14 Perrier brands.IQ News: bits