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Sandler New Media and Digital Brands, both New York, last week announced their intention to merge, forming a yet-unnamed new media strategy and consulting firm serving at least five clients, including Starbucks, BMG Entertainment and Rodale Press. Last year’s billings for Sandler New Media were some $500,000, according to Susan Sandler, president. George Aposporous, Digital Brands president, said his company earned nearly $1 million in 1996. Sandler will head up the new company. Aposporous will retain a minority investment and a seat on the company’s board, but will leave to join online bookseller Amazon.com
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