IQ News: Bits

-Media Metrix, New York, which offers Internet audience measurement products and services, will launch Media Metrix Europe, in partnership with European media research firms, GfK AG, Germany, and Ipsos SA, France. Media Metrix already has an overseas presence, in Japan and Sweden.

-E-commerce company TechWave, Seattle, will promote New York-based ad network 24/7 Media’s ad sales representation and e-mail management services to its 20,000 ShopNow shopping network affiliates, while 24/7 will promote TechWave’s e-commerce enabling services to its 2,600 24/7 Network and ContentZone affiliates. 24/7 acquired a 19.8 percent equity stake in TechWave in exchange for a combination of 24/7 Media common stock and cash.

-E-‘zine Feed, New York, last week formed a content partnership with San Francisco-based Web portal Snap.com. Feed will provide news and technology-oriented content to Snap’s “Computing & Internet” directory category, customizable via the site’s “My Snap” function.

-Internet service provider CompuServe last week announced the formation of its Custom Solutions Division. With this new division, the Columbus, Ohio-based subsidiary of online powerhouse America Online will develop co-branded and custom versions of its CompuServe 2000 software and offer private label Internet solutions to businesses.

-New York-based Sony Music Online and Ford Motor Company, Detroit, marked the 35th anniversary of the Ford Mustang with The Mustang Music Lounge, a content-rich micro-site at www.sony- music.com, which launched last week.

-Seattle-based RealNetworks last week announced that it will acquire privately held Xing Technology, San Luis Obispo, Calif., an MP3 software development company. The deal will be made in exchange for common stock in RealNetworks valued at $75 million.