IQ News: Bits

Starwave, Bellevue, Wash., today launched Moneyscope, a financial investment tool developed jointly with ABCNews. The service is a part of ABCnews.com as well as its own site, www.moneyscope.com.
Wired Digital and LookSmart, both San Francisco, have signed a partnership agreement that makes a customized version of LookSmart’s Web site directory a component of HotBot, the search engine of Wired Digital. Wired will offer advertisers category-specific positioning within the new area.
The CondeNetwork, which includes Web sites Swoon, Phys and Epicurious Food and Travel, is offering additional user data for advertisers that commit to a three-million impression schedule. CondeNet will poll users on their preferences and track their online behavior.
Levi Strauss & Co. last week named Novo Media Group, both San Francisco, lead interactive agency on its Slates brand. The company also awarded Novo responsibilities for its corporate site, www.levistrauss.com.
Seafood producer Gorton’s has plans to launch a redesign by Brandscape, New York. The new site will feature a mailing list sign-up for users. The Gloucester, Mass.-based company is a division of Unilever PLC.
Proxicom, a Reston, Va.-based new media agency, has acquired Square Earth, a New York-based Web developer. Proxicom’s lead clients include Owens Corning and General Electric.
CDnow, Jenkintown, Pa., is scheduled for an initial public offering this week on Nasdaq, according to company statements. The Internet music retailer is seeking to issue 3.6 million shares at between $13 and $15 per share. Underwriters are BT Alex. Brown, New York, and NationsBanc Montgomery Securities, San Francisco.
Audi, Auburn Hills, Mich., has signed a six-month sponsorship deal with CompareNet Guide, San Francisco (www.compare.net). CompareNet will run advertorial pages for Audi sedans and station wagons.
Microsoft Expedia.com, Redmond, Wash., shuttered operations of its online travel magazine Mungo Park, citing excessive costs. The last Mungo Park published was an expedition to Antarctica with author Annie Dillard. Other Mungo Park expeditions included Mariel Hemingway in Cuba and Jean-Michel Cousteau in Fiji.
Avalanche Solutions, New York, has hired a new director of technology: Michael Drapkin. Drapkin was vice president at Lehman Brothers, New York, where he oversaw the firm’s Web development.
Search engine Lycos, Framingham, Mass., last week agreed to acquire Gen X-targeter Tripod, Williamstown, Mass., for a whopping $58 million in stock. Tripod boasts 1 million registered users on its site, which features free chats, homepages and bulletin boards. The two entities will maintain separate ad sales teams, but some cross-selling will take place, the company said.