IQ News: Bits

Jupiter Communications last week received an $8 million equity investment from Gartner Group. A company statement reported that the new funds would go toward expansion of Jupiter, a New York-based interactive research firm. In addition, Michael Fleisher, president of emerging businesses and John Neeson, senior vice president of worldwide marketing, Gartner Group, have joined Jupiter’s board of directors.
David Carlick, former president of network services at PowerAgent, Menlo Park, Calif., and executive vice president at Poppe Tyson, Mountain View, Calif., has joined VantagePoint Venture Partners, San Bruno, Calif., as a senior advisor.
The New Jersey Devils have licensed APEwires, an online sports news, statistics and scores information provider, to provide content to the team’s Web site ( APEwires is a joint service between News Corporation’s News Internet Services and the Dow Jones-ESPN Sports Ticker., a Web publication for expecting and new parents, launches this week with more than $500,000 in ad support. Advertisers include Procter & Gamble’s Pampers, SmithKline Beecham’s Tums, Charles Schwab, Johnson & Johnson and Clorox. Sponsorship deals run from $50,000-$300,000.
The AMD Professional Gamers’ League (, which will allow online gamers to compete in league competition, launches today with some $2 million in sponsorships. Two Ziff-Davis properties, Computer Gaming World magazine and the Web site GameSpot, which is majority owned by ZD, have signed on as sponsors, joining companies including 3Com/U.S. Robotics and Logitech. Dockers is the official apparel sponsor. In addition, the PGL, which is being hosted by San Francisco-based Total Entertainment Network, has named Atari founder Nolan Bushnell as its commissioner.
As expected, CBS SportsLine launched Michael Jordan onto the Web ( last week with seven charter sponsors: Microsoft, Oakley, Wilson and Jordan-endorsed brands such as Gatorade, Hanes, Ballpark Franks and WorldCom.
Clarification: In the Oct. 20 issue of IQ News, a new Petry Interactive, New York, client was misidentified. It is Universal Press Syndicate, which was previously handled by WebRep, San Francisco.