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Making online shopping easier for its users, Webcasting super site Broadcast.com, Dallas, inked an exclusive deal last week with online retailer Amazon.com, Seattle. Under the terms of the agreement, links to Amazon.com will be integrated throughout Broadcast.com’s channels and programming, allowing users to click directly to purchases related to Broadcast.com’s content.
NBC.com and wishbook.com by Sears Wish Book, Hoffman Estates, Ill., have teamed to launch Holidays NBC, an on-air/online marketing initiative that integrates shopping from advertisers, holiday content from NBC.com
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