IQ News: bits

Making online shopping easier for its users, Webcasting super site Broadcast.com, Dallas, inked an exclusive deal last week with online retailer Amazon.com, Seattle. Under the terms of the agreement, links to Amazon.com will be integrated throughout Broadcast.com’s channels and programming, allowing users to click directly to purchases related to Broadcast.com’s content.
NBC.com and wishbook.com by Sears Wish Book, Hoffman Estates, Ill., have teamed to launch Holidays NBC, an on-air/online marketing initiative that integrates shopping from advertisers, holiday content from NBC.com and a $1,000-a-day online sweepstakes from Citibank. The site, nbc.com/holidays, will be promoted with a national, primetime co-op advertising campaign on NBC-TV and with online ads. Retailers include Buy.com, PC Connection and eToys.
Modem Media.Poppe Tyson, Westport, Conn., has filed a registration statement with the Securities and Exchange Commission for an initial public offering of Class A Common Stock. True North Communications, Chicago, will still retain majority ownership.
Online promotions company Webstakes, New York, launched iDialog, an e-commerce promotions service designed to help companies build long-term relationships with consumers. Twenty companies signed deals to use iDialog, including Citibank, Hallmark, iMall and Netscape.
Just in time for the holidays, business directory Zip2.com, Mountain View, Calif., last week launched its “12 Days of Christmas” online holiday campaign, a strategic partnership with AdNet Strategies, Los Angeles, and Music Boulevard, New York, that provides consumers with one-click access to popular online shopping destinations. Zip2 also named Douglas Young chief technology officer. He was a principal scientist at Silicon Graphics, also Mountain View.
Think New Ideas’ Los Angeles and Seattle offices have won a traditional and interactive advertising and media assignment from online travel company Preview Travel, San Francisco. Left Field, also San Francisco, previously had the account.
IQ is gathering revenue figures from interactive agencies for its Top 50 list. To submit information, e-mail Jim English at jenglish adweek.com. The form also will be available online at www.adweek.com.
Submissions are due by Dec. 29