Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While most giant U.S. beer companies remain cautious about online advertising, several mid-size brewers, including Heineken USA, Labatt USA and Stroh, are warming to the medium. Labatt and Stroh have budgeted dollars to build brand sites and make Internet media buys this fall. Heineken’s new sub-brands, Amstel Bier and Amstel 1870, have been promoted vigorously on- and off-line this summer.
Labatt’s new site will promote its Dos Equis brand. The site, dosx.com, was developed jointly by Labatt USA, The Marketing Continuum, Dallas, and Real Beer Inc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in