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Internet content marketplace iSyndicate tapped agency Asylum to launch its first branding effort, backed by $5 million. The two San Francisco companies say they have a lot in common: Asylum positions itself as a “content creation company” rather than just an agency and iSyndicate aggregates content from Web publishers and licenses it to other sites.
Launched in 1997, iSyndicate boasts 80,000 customers. Its content providers include CNet, TheStreet.com, Reuters and drkoop.com, while GeoCities, Xoom and SureTrade are among its licensors.
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