IQ News: Asimba Works Out With 24 Hour Fitness

Asimba, a San Francisco-based sports and fitness lifestyle site, today announced a partnership with Pleasanton, Calif.-based 24 Hour Fitness, an international chain of exercise clubs with two million members.
As part of the partnership, Asimba has developed an application that helps personal trainers at 24 Hour Fitness develop individualized programs for members. The coaches can then monitor their students’ progress both in person and by logging onto a special area on the Asimba site where the students report on their workouts.
“This way the trainer and the client can keep track of progress and modify, tweak or advance the exercise program appropriately,” said Kurt Schneider, CEO and president of Asimba.
The arrangement will drive traffic to the Asimba site and help promote 24 Hour Fitness to Asimba’s 600,000 members, Schneider said.