Digital City suspended production on Friday of Total New York, one of the oldest local culture sites on the Web.
The America Online-Tribune-owned company bought Total New York last year from independent Web developers WP- Studio. The site will remain online at www.totalny.com as a reference but no new content will be developed under the Total New York name. Theater, nightlife and horoscope columns from Total New York will move over to the high-profile Digital City New York (www.newyork.digitalcity.com.).
The site’s remaining five employees will be working on the Digital City site or will continue on at AOL Studios in New York. “We ran Total for three and a half years,” said John Borthwick, director of Digital City Studio and co-founder of Total New York. “At this point it doesn’t make sense to go through with it.”
Borthwick was instrumental in developing the second generation version of the flagship Digital City New York, which launched in January. Its new design will be carried over to the other 31 Digital City sites this spring. The 2.0 version included a local Virtual Neighborhood for personal publishing and online clubs.
The suspension of Total New York is a continuation of the reorganization that AOL announced at the beginning of last month. That announcement detailed AOL’s realignment into three divisions. Digital City was folded into AOL Studios and under the AOL corporate entity. Also as part of that reorganization, the Digital City unit lost 80 people across the network’s national offices and on the AOL corporate level.
–with Laura Rich
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