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Offline advertising is a necessity for online companies.
It was two weeks ago while running in the 88th annual Bay to Breakers race in San Francisco that Lisa Nash, vice president of customer management at online brokerage E*Trade, fully realized the power of offline advertising. She trekked along the 7.46 mile jaunt from San Francisco Bay to Ocean Beach sporting a T-shirt with a reprint of an E*Trade print ad that reads, “The same part of your brain you use for sports stats.”



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