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New York-based Clairol has partnered with Alloy Online, a provider of content, commerce and entertainment to teens and young women ages 12 to 24, to promote its Herbal Essences product line.
The online and offline integrated campaign will direct users to the microsite herbal-
essences.com, where they can play “Totally Organic Garden.” The game, created by digital media company Imergy, New York, gives users access to animated flowers, which they will have to shelter from various hazardous events, such as tornadoes.
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