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R/GA Interactive, New York, this week will launch a redesigned e-business Web site for IBM, the first new project from the Armonk, N.Y.-based company since it consolidated its roster of interactive agencies in October.
IBM’s e-business initiative aims to help companies transact business online. The site, ibm.com/e-business, is designed to go deeper into e-business concepts introduced in more general terms in the previous version, according to Pat Belote, program director for e-business marketing with IBM’s Internet division.
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