IQ News: Air Force Reserve Wants A Few Good Gamers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Seeking to tap a younger band of recruits, perhaps with the fastest trigger fingers of all, the U.S. Air Force Reserve is teaming with online gaming service Total Entertainment Network, San Francisco, as the exclusive advertiser for a Quake II tournament next month. The competition, “Above and Beyond the Edge, A Quake II Capture the Flag Tournament,” runs from October 5 to November 1 on TEN’s gaming site. It marks the AFR’s first use of the medium to woo potential recruits without any prior military experience.
The AFR traditionally has focused its online and offline recruitment efforts on ex-military types to fill its annual quota of 10,000 new sign-ups.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in