Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Digital postage e-tailer E-Stamp will launch a new ad campaign on Jan. 15. Two ads by agency of record Butler, Shine & Stern titled “Time-saving Tips” build on its previous campaign, “A Lot Can Happen When You Go Out to Buy Stamps.”
Ellen Perelman, senior director of marketing at E-Stamp, San Mateo, Calif., said that while the company is increasing its ad spending by 50 percent this quarter to an unspecified amount, it decided to save money by eschewing the Super Bowl.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in